Web dashboard
Lodgrly pricing
Enhancing payment flow for better User experience from pricing page to getting onboarded (presentation).
For full slide presentation experience see here 👇🏽
For full slide presentation experience see here 👇🏽
My Role
My Role
My Role
Product Design
User Research
Product Design
User Research
Product Design
User Research
Duration
Duration
Duration
7 days
7 days
7 days
Tools
Tools
Tools
Figma (design)
Google doc (Documentation)
Figma (design)
Notion
Figma
Notion
General overview
General overview
General overview
For a job application, I was asked to profer a viable solution to a feature scenario. For privacy reasons, I have used an imaginary company's name.
For a job application, I was asked to profer a viable solution to a feature scenario. For privacy reasons, I have used an imaginary company's name.
For a job application, I was asked to profer a viable solution to a feature scenario. For privacy reasons, I have used an imaginary company's name.
Back story..
Back story..
Back story..
For better context, Lodgrly is the middle guy for property owners and channel providers, so Property owners can host their property vis lodgrly to channels like booking.com, airbnb, expedia, and many more channels.
For better context, Lodgrly is the middle guy for property owners and channel providers, so Property owners can host their property vis lodgrly to channels like booking.com, airbnb, expedia, and many more channels.
For better context, Lodgrly is the middle guy for property owners and channel providers, so Property owners can host their property vis lodgrly to channels like booking.com, airbnb, expedia, and many more channels.
What is the problem?
What is the problem?
What is the problem?
The problem now is property managers or even anyone with no property have access to the application and will only pay a percentage of booking fee when they get booking from any of these channels. This introduces a lot of spam account and fraudsters.
The problem now is property managers or even anyone with no property have access to the application and will only pay a percentage of booking fee when they get booking from any of these channels. This introduces a lot of spam account and fraudsters.
The problem now is property managers or even anyone with no property have access to the application and will only pay a percentage of booking fee when they get booking from any of these channels. This introduces a lot of spam account and fraudsters.
Proferred solution
Proferred solution
Proferred solution
Lodgrly comes up with a viable solution which is introducing a paywall or payment page where users chose desired package plan that fits their property need and only after this will they be able to access the application.
Lodgrly comes up with a viable solution which is introducing a paywall or payment page where users chose desired package plan that fits their property need and only after this will they be able to access the application.
Lodgrly comes up with a viable solution which is introducing a paywall or payment page where users chose desired package plan that fits their property need and only after this will they be able to access the application.
First steps..
First steps..
First steps..
To understand the problem statement, we need to understand the cause. So our first step is to look at how other companies with similar services approached this problem.
To understand the problem statement, we need to understand the cause. So our first step is to look at how other companies with similar services approached this problem.
To understand the problem statement, we need to understand the cause. So our first step is to look at how other companies with similar services approached this problem.
Competitive Analysis
Competitive Analysis
Competitive Analysis
First, I curated a list of channel management software to do a competitive analysis of this feature. I compared three channel managing software here - Smoobu, Uplisting and Lodgify. While all three platforms excel in channel management, automation, and catering to vacation rental needs, the choice depends on users’ specific requirements, preferences, and levels of expertise. Smoobu might suit users prioritizing simplicity and efficiency, while Uplisting and Lodgify offer more customization options and potentially greater complexity but they all have a free trial for each user.
First, I curated a list of channel management software to do a competitive analysis of this feature. I compared three channel managing software here - Smoobu, Uplisting and Lodgify. While all three platforms excel in channel management, automation, and catering to vacation rental needs, the choice depends on users’ specific requirements, preferences, and levels of expertise. Smoobu might suit users prioritizing simplicity and efficiency, while Uplisting and Lodgify offer more customization options and potentially greater complexity but they all have a free trial for each user.
First, I curated a list of channel management software to do a competitive analysis of this feature. I compared three channel managing software here - Smoobu, Uplisting and Lodgify. While all three platforms excel in channel management, automation, and catering to vacation rental needs, the choice depends on users’ specific requirements, preferences, and levels of expertise. Smoobu might suit users prioritizing simplicity and efficiency, while Uplisting and Lodgify offer more customization options and potentially greater complexity but they all have a free trial for each user.
Gathering Insights
Gathering Insights
Gathering Insights
To learn from real users - Property managers - I sent out a google form to my connections, facebook and reddit groups for property and hotel managers. I got 10 responses (this was mainly because of the time constraints), I then synthensized their responses as seen below.
To learn from real users - Property managers - I sent out a google form to my connections, facebook and reddit groups for property and hotel managers. I got 10 responses (this was mainly because of the time constraints), I then synthensized their responses as seen below.
To learn from real users - Property managers - I sent out a google form to my connections, facebook and reddit groups for property and hotel managers. I got 10 responses (this was mainly because of the time constraints), I then synthensized their responses as seen below.
User Flow
User Flow
User Flow
After gathering solutions from the research study, I created a user flow diagram to better understand how users can easily navigate the pricing information, customize their plan to meet their specific needs, and experience the software's capabilities.
After gathering solutions from the research study, I created a user flow diagram to better understand how users can easily navigate the pricing information, customize their plan to meet their specific needs, and experience the software's capabilities.
After gathering solutions from the research study, I created a user flow diagram to better understand how users can easily navigate the pricing information, customize their plan to meet their specific needs, and experience the software's capabilities.
Designs
Designs
Designs
The user step starts from the landing page according to the flow and then the user can get to the pricing page, register and then start onboarding process
The user step starts from the landing page according to the flow and then the user can get to the pricing page, register and then start onboarding process
The user step starts from the landing page according to the flow and then the user can get to the pricing page, register and then start onboarding process
Pricing Page (Step 1)
Pricing Page (Step 1)
Pricing Page (Step 1)
In the pricing page users can input their number of properties, payment cycle, if monthly or yearly and select the currency and then they see a pricing labelled to fit their needs. they also see add ons where they can select what other extra they want to add to this pricing.
In the pricing page users can input their number of properties, payment cycle, if monthly or yearly and select the currency and then they see a pricing labelled to fit their needs. they also see add ons where they can select what other extra they want to add to this pricing.
In the pricing page users can input their number of properties, payment cycle, if monthly or yearly and select the currency and then they see a pricing labelled to fit their needs. they also see add ons where they can select what other extra they want to add to this pricing.
Registration page (Step 2)
Registration page (Step 2)
Registration page (Step 2)
In Step 2, we take basic details of this user like their contact information and address. User can also have access to their invoice from this page and can still go back if they need to make changes to the chosen package.
In Step 2, we take basic details of this user like their contact information and address. User can also have access to their invoice from this page and can still go back if they need to make changes to the chosen package.
In Step 2, we take basic details of this user like their contact information and address. User can also have access to their invoice from this page and can still go back if they need to make changes to the chosen package.
Payment Information (Step 3)
Payment Information (Step 3)
Payment Information (Step 3)
In Step 3 which is the payment page, user then select their payment information and pay for their chosen package. Once Payment is confirmed, They can then move to the onboarding page where they register their first property.
In Step 3 which is the payment page, user then select their payment information and pay for their chosen package. Once Payment is confirmed, They can then move to the onboarding page where they register their first property.
In Step 3 which is the payment page, user then select their payment information and pay for their chosen package. Once Payment is confirmed, They can then move to the onboarding page where they register their first property.
Contact Sales
Contact Sales
Contact Sales
If the custom package is chosen, users can immediately set a calendar invite to contact the Lodgrily sale team.
If the custom package is chosen, users can immediately set a calendar invite to contact the Lodgrily sale team.
If the custom package is chosen, users can immediately set a calendar invite to contact the Lodgrily sale team.
Onboarding
Onboarding
Onboarding
After the registeration and payment step is done, Users can now proceed to add their first property either via a channel if they are already connected to this connel or manually.
After the registeration and payment step is done, Users can now proceed to add their first property either via a channel if they are already connected to this connel or manually.
After the registeration and payment step is done, Users can now proceed to add their first property either via a channel if they are already connected to this connel or manually.
Learnings & Takeaway
Learnings & Takeaway
Learnings & Takeaway
Through the course of executing this project in the last one week, I was able to pen down some learnings:
Propose a compelling value: Ensuring that product features and pricing structures align with user expectations and their perceived value is crucial. By incorporating key features identified by users and offering free trials to showcase the software's value, we can attract and retain customers more effectively.
Design a pleasant experience: Because users can get bored of long forms, I divided the registration process into steps. This gives the users a sense of progress without feeling overwhelmed
Communicate clearly: Prioritizing the needs and preferences of users is essential for designing successful products. By focusing on clear and transparent communication, customizable pricing plans, and intuitive interfaces, It can enhance user satisfaction and drive engagement.
Align business objectives with project goals: It's important to align product goals and requirements with broader business objectives. By addressing the problem of pricing and payment while also focusing on decreasing churn rate, we can create a product that not only meets user needs, but also drives business success.
Be flexible and adaptable: The importance of flexibility and adaptability to the ever changing user preferences and market landscape cannot be overstated. By offering flexible pricing plans and feature customization we can cater to diverse needs and stay competitive in the market.
Through the course of executing this project in the last one week, I was able to pen down some learnings:
Propose a compelling value: Ensuring that product features and pricing structures align with user expectations and their perceived value is crucial. By incorporating key features identified by users and offering free trials to showcase the software's value, we can attract and retain customers more effectively.
Design a pleasant experience: Because users can get bored of long forms, I divided the registration process into steps. This gives the users a sense of progress without feeling overwhelmed
Communicate clearly: Prioritizing the needs and preferences of users is essential for designing successful products. By focusing on clear and transparent communication, customizable pricing plans, and intuitive interfaces, It can enhance user satisfaction and drive engagement.
Align business objectives with project goals: It's important to align product goals and requirements with broader business objectives. By addressing the problem of pricing and payment while also focusing on decreasing churn rate, we can create a product that not only meets user needs, but also drives business success.
Be flexible and adaptable: The importance of flexibility and adaptability to the ever changing user preferences and market landscape cannot be overstated. By offering flexible pricing plans and feature customization we can cater to diverse needs and stay competitive in the market.
Through the course of executing this project in the last one week, I was able to pen down some learnings:
Propose a compelling value: Ensuring that product features and pricing structures align with user expectations and their perceived value is crucial. By incorporating key features identified by users and offering free trials to showcase the software's value, we can attract and retain customers more effectively.
Design a pleasant experience: Because users can get bored of long forms, I divided the registration process into steps. This gives the users a sense of progress without feeling overwhelmed
Communicate clearly: Prioritizing the needs and preferences of users is essential for designing successful products. By focusing on clear and transparent communication, customizable pricing plans, and intuitive interfaces, It can enhance user satisfaction and drive engagement.
Align business objectives with project goals: It's important to align product goals and requirements with broader business objectives. By addressing the problem of pricing and payment while also focusing on decreasing churn rate, we can create a product that not only meets user needs, but also drives business success.
Be flexible and adaptable: The importance of flexibility and adaptability to the ever changing user preferences and market landscape cannot be overstated. By offering flexible pricing plans and feature customization we can cater to diverse needs and stay competitive in the market.
Summary
Summary
Summary
This project offered me an extensive learning opportunity - from understanding the problem statement to conducting research, drawing competitive analysis and coming up with a solution, all in the span of 7 days. I have again learnt the importance of deeply understanding user needs, aligning product goals with business objectives, and continuously iterating and refining the product to drive success in the marketplace.
This project offered me an extensive learning opportunity - from understanding the problem statement to conducting research, drawing competitive analysis and coming up with a solution, all in the span of 7 days. I have again learnt the importance of deeply understanding user needs, aligning product goals with business objectives, and continuously iterating and refining the product to drive success in the marketplace.
This project offered me an extensive learning opportunity - from understanding the problem statement to conducting research, drawing competitive analysis and coming up with a solution, all in the span of 7 days. I have again learnt the importance of deeply understanding user needs, aligning product goals with business objectives, and continuously iterating and refining the product to drive success in the marketplace.